Cultivate Culture
What if culture isn't the result? What if it's the process?
To cultivate the culture you want, you have to make an intentional investment of time, energy, and resources to get it right, and the same investment to keep it right. Cultivating culture is much like cultivating a garden. You have to plant, water, and fortify the things you want to grow, and remove the things you don't.
Your culture is defined by everything you and your leaders do, say, promote, and allow.
When people are united, and all speak the same language, nothing will be impossible for them
Mark’s expertise in organizational culture has helped us foster a much more positive and collaborative environment. Since we began implementing his strategies, there has been a noticeable shift in morale - our employees are genuinely happier, more engaged, and more aligned with our mission.
Mike Mehle, Manager @ Unify
Radically Define Culture™
Organizational DNA™ What your company is made of.
Your Organizational DNA™ is as unique as you are. It is the set of distinctive characteristics that make your organization alive. It goes deeper than mission statements or slogans. It captures the core beliefs, expectations, and behaviors that should be hard to change and that pass from one generation of leaders and employees to the next. Radically Defining Culture™ means identifying that DNA instead of leaving it to chance. When you define it thoroughly, you turn the fabric of the organization into something people can understand, live out, and protect.
Mark has played a critical role in shaping our growth and intentionally designing a culture that supports it. He has worked with every team member at every level, not as a consultant on the sidelines, but as a true partner in the business.
Miles Kaiburn, CEO of Old Town Media
The Open Door Unconventional Strategy for Radically Defining Culture™
Uncovering your Organizational DNA™
We use a 10-Step process to Radically Define Culture™ that goes far beyond conventional methods of developing your organizational identity. It lays the foundation for who you are, what you expect, what you will and will not tolerate, and the decisions you make - especially when it comes to selecting the right leaders and employees for your team. We start here, and tailor our strategies for your business.
Unexpected Engagement & Uncommon Results that happen when we help you Radically Define Culture
Everyone understands what you value, where you are going, and how you want things done.
Culture forms by intention, not by default
Expectations are clear instead of assumed
Decision-making is easier and intuitive
You attract the right people and repel the wrong ones
People communicate better with deeper understanding
Conflict decreases because of fewer mixed messages
The team rows in the same direction - your direction
Open Door offers a 10-step process with tailored solutions for Radically Defining your Culture.
What you fail to correct, you condone. What you condone, defines your culture.
"When you tolerate behaviors that don't align with your culture, people will assume you really don't care about the culture and values you've talked about."
~Mark Weaver, The Inside Job
You reinforce your culture by everything you and your leaders do, say, promote and allow.
Radically Reinforcing Culture™
Everything you and your leaders do, say, promote, and allow
Once culture is clearly defined, leaders have shared expectations for what they will do, say, promote, and allow. Reinforcing culture is the ongoing work of aligning hiring, feedback, appreciation, recognition, compensation, and correction with those expectations so behavior consistently reflects belief. Over time, culture becomes less about managing issues and more about sustaining alignment, ownership, and trust. When reinforcement is intentional, culture holds under pressure, leaders stop reacting, and the organization begins to operate the way it was designed to.
“Mark is an incredibly talented individual with vast knowledge and experience in how to be successful in any aspect of the business world. He is committed to his clients and displays the utmost professionalism at all times.“
Stacy Miller-Brown
Town Manager, Town of Kersey
"Mark helped our young leadership team navigate a rapid growth trajectory with professionalism, taught us how to build and nurture a strong, vibrant culture, create an employment brand and establish processes through the entire employee lifecycle."
Kim O'Neill
Director, Max West Inc.
Former COO Encompass Technologies
The Open Door Unconventional Strategy for Radically Reinforcing Culture™
Keeping your culture the way you want it
Open Door helps leaders build strategies, habits, tools, and rhythms that reinforce culture in daily life. We coach leaders on how to uphold expectations with clarity and respect, how to correct drift early, and how to protect culture through hiring, communication, accountability, and recognition. We help you create strategies and solutions for reinforcement that is fair, consistent, and rooted in the culture you defined - not individual's personal preference or emotion.
Unexpected Engagement & Uncommon Results that happen when we help you Radically Reinforce Culture
Your culture does not shift or erode when challenged. Your leaders and teams make sure of that.
Behavior aligns with beliefs, not personal preference
Expectations are clear, respected, and upheld
Values are lived in action, not just stated
Teams behave consistently and predictably
Leaders and teams make clear, culture-aligned decisions
Accountability increases
Problems can be caught early and bad habits don;t take root
New hires understand expectations from day one
Turnover decreases while team satisfaction increases
Performance strengthens and costs stay controlled
Engagement, collaboration, and cohesion improve
Culture remains steady, even under pressure