Culture by Intention™

Cultivate the culture you want.

Your culture is defined by everything you do, say, promote, or allow. And it will take shape either by intention or by default.  At Open Door, we offer an unconventional approach to cultivate the culture you want.

Your culture is already being defined.

By everything you and your leaders do, say promote or allow.

Is your culture forming by intention, or default?  Many leaders end up working in cultures they never wanted, not because they chose them, but because they didn’t shape them. When leaders know who they are, stay true to their identity, and hire intentionally, they attract people who genuinely want to be there.  When that happens, you have created a culture where your team takes ownership and thrives in the culture you have created, and loved.  If not, you get disengaged employees who are unhappy, practice quiet quitting, or try to change the culture you love. At Open Door, we use an unconventional approach to help busy leaders like you cultivate your culture so that it forms by intention, not by default.

At Open Door, we help you shape your culture intentionally because it should never be left to chance.

The word culture comes from the latin word 'cultura' meaning 'to cultivate' - like a garden. When we use the phrase cultivate culture, the redundancy is intentional. It reinforces the idea that culture is the work, not the byproduct of that work.

A culture by default is what happens without effort.

"Every organization has a culture - either by intention or default. It takes an intentional investment of time, energy and resources to get it right, and the same investment to keep it right."

~Mark Weaver, The Inside Job

Everything you do, say, promote, or allow grows

Creating culture by intention is like tending a garden. You decide what to plant, nurture what you want to grow, and remove what doesn’t belong. When culture is left to chance, it’s like planting a garden and walking away. Think weeds!

Culture by Intention™

Culture by intention is defined when you and your leaders do, say, promote, and allow the decisions, behaviors, and norms that align with what you want.  When you cultivate culture, it sets expectations for your leaders and team. It gives your team clarity about who you are, what you expect, what you will not compromise, how decisions are made, and which behaviors align with your beliefs.  Like a well-cultivated garden, cultivating culture by intention™ defines the environment you want and engages employees  who think and act like owners in the process of reinforcing it.

When culture is intentionally defined, your organization operates with purpose rather than assumption.

Culture by Default™

A culture by default is formed when you and your leaders do, say, promote, or allow the wrong things.  People don't learn by osmosis and they don't listen to hypocrisy. If what you say is inconsistent from what you do - it wont work. If if you promote the wrong person or concept - it wont work.  If you allow behaviors you say you don't want - it won't work. When culture is implied rather than articulated, values become unclear, expectations drift, and behavior is tolerated instead of aligned.  Like weeds in a garden, culture by default will not allow you to see the return on investment you hoped to cultivate.

When culture is allowed to grow by default, people fill in the gaps and make decisions based on assumptions.

Cultivating culture by intention™ your way.

How we help you cultivate award-winning culture.

A lot of organizational culture efforts focus on programs, perks, messaging, or at best a mission, vision, and values posted around the office, but not clearly defined, or actively reinforced. That is not how we approach it. We use unconventional strategies to radically define and reinforce your culture so that decisions, behavior, strategies, processes, and people all shape culture by intention™ every day - your way.

Radically Define Culture™

We offer an unconventional approach to help you establish your Organizational DNA™ and Radically Define your Culture, determine what you will and will not allow, and clarify who you are and what you expect from your leaders and teams.

Radically Reinforce Culture™

We offer tailored strategies to Radically Reinforce your Culture involving your leadership and teams, strategies and processes. We help you keep your culture top-of mind so that what you and your leaders do, say, promote, and allow aligns with the culture you have defined.