Leadership
You Are the Brand: Cultivating an Authentic Business Culture
“You Are the Brand!” There’s a reason I say this to business owners. I’m not merely referring to the Marketing Brand – as important as that is. I’m really pointing to the Employment Brand and the culture of your organization. In my mind, your Marketing Brand, your Employment Brand, and your company’s Culture are all…
Read MoreHoliday Sensitivity or Bah Humbug?
The conventional way of thinking in some circles as the end of the year holiday season approaches is to be sensitive to various religious beliefs – or no religious beliefs. Some argue that everything should be kept so generic and potentially non-offensive that traditional symbols of Christmas or Hanukkah or Mawlid an-Nab or whatever else…
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